Anna Catlett

About Anna Catlett

Dynamic and results-oriented marketing executive with over two decades of experience in leading strategic marketing initiatives and driving business growth across B2B and B2C landscapes. Known for blending analytical acumen with creative insight to deliver compelling campaigns that resonate with diverse audiences and achieve measurable success. Adept at building high-performance teams and fostering a culture of innovation and excellence. Authentic, positive, and results-driven marketing professional passionate about contributing to Optum’s reputation as a leader in providing solutions that span the entire care continuum. I take pride in being an influential creator that conquers milestones and oversized goals:I truly enjoy building my teams. A blend of transformational and inspirational leadership, I excel at employee-focused communications and events that drive inclusion, engagement, and retention. I take pride in achieving strong employee satisfaction scores that contribute to business success:I am passionate about the team, their ability to be successful through the work we produce. It excites me to watch our campaigns develop and perform. I cultivate strong teams that are transparent, open, and not afraid to collaborate to drive the best work. Selfless with offering professional development, I take pleasure in mentoring and developing the next generation of marketing leaders: • My energy and passion for the work I do.• Creative Ideation.• Giving valuable, well-researched insights.• I can always be counted to follow through with any project.• Ability to handle challenging situations with natural grit and empathy.

Experience

1. Senior Vice President of Marketing and Growth, Optum Care West Region

   Optum

   Sep 2023 — Present

   As Senior Vice President of Marketing & Growth for Optum Care’s West Region, I lead a diverse team spanning nine states. In this role, I oversee regional brand strategy, patient acquisition and retention, physician recruitment, and Medicare Advantage growth initiatives, ensuring alignment with organizational goals and community needs. I partner closely with executive leadership to guide strategy, strengthen the organization’s identity, and expand access to care for patients. By combining data-driven insights with innovative campaigns, I have advanced market presence, elevated brand awareness, and supported sustainable growth across a highly complex and competitive healthcare landscape. A key part of my leadership approach centers on people. I focus on fostering high-performing teams, strengthening provider engagement, and cultivating a culture of inclusion and collaboration. I am also deeply committed to building strong relationships with partners and communities, ensuring that communications and marketing efforts reflect both business objectives and human impact. Ultimately, I bring a balance of strategic vision, operational leadership, and collaborative problem solving to drive growth, enhance engagement, and deliver meaningful value to patients, providers, and partners.

Education

• University of Nevada, Reno

  Journalism, Public Relations, Advertising, Speech Communications, Marketing

Skills

• Public Relations
• Internal Communications
• Interactive Marketing
• Online Advertising
• Integrated Marketing
• Team Management
• Event Management
• Employee Engagement
• Email Marketing
• Digital Marketing
• Management
• Speech Writing
• Advertising
• Event Planning
• Brand Development
• Marketing Communications
• Leadership Development
• Media Planning
• Newsletters
• Experiential Events
• Social Media Marketing