Minay Martinez
Senior Marketing leader with 16 years of global (US, Canada and emerging markets in Asia) consumer goods experience
- Role
- Global Brand Lead - Emerging Growth at Mars
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Minay Martinez
I have over 16 years of brand leadership experience and have held local country, regional and Global Marketing leadership roles across consumer brands around the world with Johnson & Johnson, Kellogg\'s, Coca-Cola, General Mills and currently with Mars. I hold an MBA from Northwestern University in Chicago.My strong bias for action, consumer-centricity and positive strengths-based leadership style is showcased by a consistently strong track record of brand growth and successful business turnarounds. Leveraging my international experience I have deep knowledge and experience of leading impactful communication and innovation pipeline development to P&L management and demand generation across channels. Experience- Portfolio/Brand Management and Strategic Leadership- Global, Local and Regional New Product Development and Innovation- Project Management and High Matrix Cross Functional Leadership- P&L Management and Business modelling- Media and Digital Planning and Execution- Brand Development, Business / Channel Expansion
Experience
Global Brand Lead - Emerging Growth
Jan 2024 — Present · NJ, US
Leading brand expansion of the $1.5B IAMS brand globally to emerging markets. Leads portfolio and innovation strategy and pipeline, communication development and growth building blocks.
Education
University of the Philippines
BS, Business Economics
2005 — 2009
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Double Major in Marketing Management and Strategy & Operations
2014 — 2016
Skills
- P&L Management
- Strategy
- Business Modeling
- Social Media Marketing
- Fmcg
- Integrated Marketing
- Marketing
- Marketing Research
- Innovation Management
- Project Management
- Product Development
- Analysis
- Shopper Marketing
- Brand Equity
- Strategic Planning
- Marketing Management
- Brand Management
- Cross-Functional Team Leadership
- Business Strategy
- Marketing Strategy
- Advertising
- Digital Strategy
- Innovation
- Trade Marketing
- Consumer Products
- Local Marketing
- Customer Insight
- Market Planning
- Business Development
- Digital Marketing
- Market Research
- Global Strategy
- Product Marketing
- Product Innovation
- Leadership
- Marketing Communications
- Competitive Analysis
- Management
- Product Launch
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