Anna S. Caldwell
- Role
- Design Lead at Block
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Anna S. Caldwell
I’m a visual storyteller who shapes brand identities and simplifies complex information…
Experience
Design Lead
Dec 2021 — Present
Lead the Systems Design team on crafting brand identities and storytelling for the company and its businesses. More specifically, I create and manage base brand elements and resources, build scalable systems and workflows, and design dense content like brand guides and data reports. I\'m part of Creative Studio, which created and maintains the Block brand and now serves as an in-house agency to work with Block\'s business units, including Square, Cash App, TIDAL, TBD, and Bitkey.
Skills
- Blogger Outreach
- Illustrator
- Copywriting
- Data Visualization
- Letterpress
- Creative Direction
- Adobe Illustrator
- Indesign
- Information Graphics
- Logo Design
- Page Layout
- Visual Communication
- Adobe Photoshop
- Blogging
- Layout
- Typography
- Creative Writing
- Social Media Marketing
- Illustration
- Book Binding
- Blogger
- Art Direction
- Adobe Creative Suite
- Graphics
- Graphic Design
- Photoshop
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