Anna Brenny

Digital Marketing Coordinator @Kobrand Fine Wine & Spirits

New York, NY, US

Social Media & Influencer Collaborations:•Managed Instagram accounts for multiple brands, including The Simple Grape, Poema Cava, and Wine365, creating and curating content to enhance brand presence, engage audiences, and drive growth across platforms.•Researched and identified influencers aligned with our brand identity, reaching out to establish relationships and successfully coordinating and managing influencer collaborations across social media platforms, working with influencers ranging from micro to macro levels (up to 1.5M followers).•Executed and optimized paid advertising campaigns across Instagram, Tik Tok, Facebook, and Pinterest for multiple brands, tailoring strategies to target diverse demographics and maximize reach, engagement, and ROI.Website Design, Optimization, & E-commerce:•Manage the Wine365 website, overseeing software updates, designing and launching the direct-to-consumer wine business, creating engaging content (including articles), and utilizing analytics to inform and develop data-driven strategies for growth and user engagement.Email Campaigns:•Launched and managed email marketing campaigns to drive content engagement and direct-to-consumer (DTC) sales, leveraging segmentation, A/B testing, and performance analytics to optimize open rates, click-throughs, and conversions.Public Relations & Events:•Planned and executed public relations events featuring strategic brand partnerships, showcasing wine portfolio through curated experiences, collaborating on event strategy, and representing brands as an on-site wine expert to drive awareness and engagement.•Managed media and business partnerships, developing tailored brand and press briefs for events, editorial features, and media opportunities to ensure consistent messaging, maximize brand visibility, and support strategic marketing goals.

University of Wisconsin-Madison

Bachelor of Business Administration - BBA

Academy of Holy Angels

High School Diploma

Wisconsin School of Business

Bachelor of Business Administration - BBA