Anna Beyerle Rosen
Brand Strategist at Focus Lab | Creative mentor | Leading folks through the threshold of big change | Cleveland Governor @ Work Like a Girl
- Role
- Brand Strategist at Focus Lab
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
Experience
Brand Strategist
May 2021 — Present
Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders.I work with our client partners in three key phases- Research: understanding who their brand is currently and who they want to be. This involves client questionnaires, direct Q&A, stakeholder interviews, review of existing collateral, and interactive activities- Evaluation: teasing out opportunities based on the competitive landscape, existing visual and verbal brand, differentiation, and future brand desires- Direction: creating a salient, focused North Star for the visual and verbal work to stem from. This often includes brand positioning strategy, brand archetype(s), product/platform positioning strategy, brand concept, and other strategic recommendations and guideposts for the future brand.
Education
Cuyahoga Community College
Certificate of Proficiency, Graphic Design
2015 — 2016
Maha Mama
85 hour prenatal yoga teacher training (PYT)
2018 — 2018
The Giving Tree Yoga Studio
200 Hour Yoga Teacher Training
2018 — 2018
University of Dayton
Bachelor of Arts, Political Science and Communication (Journalism concentration)
2007 — 2011
Assumption High School
High School
2003 — 2007
Skills
- Customer Relations
- Print Publication Design
- Non-Profits
- Photoshop
- Project Coordination
- Event Management
- Social Media Development
- Writing
- Email Marketing
- Ap Style
- Indesign
- Newsletters
- Social Media
- Exacttarget
- News Writing
- Strategic Communications
- Public Speaking
- Photography
- Brand Development
- Graphic Design
- Brand Management
- Branding & Identity
- Fundraising
- Volunteer Management
- Marketing Communications
- Copy Editing
- Wordpress
- Public Relations
- Umbraco
- Media Relations
- Adobe Indesign
- Nonprofits
- Newspaper Design
- Community Outreach
- Copywriting
- Constant Contact
- Editing
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