Anna Beyerle Rosen

Brand Strategist at Focus Lab | Creative mentor | Leading folks through the threshold of big change | Cleveland Governor @ Work Like a Girl

Role
Brand Strategist at Focus Lab
Location
Cleveland, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Brand Strategist

    Focus Lab

    May 2021 — Present

    Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders.I work with our client partners in three key phases- Research: understanding who their brand is currently and who they want to be. This involves client questionnaires, direct Q&A, stakeholder interviews, review of existing collateral, and interactive activities- Evaluation: teasing out opportunities based on the competitive landscape, existing visual and verbal brand, differentiation, and future brand desires- Direction: creating a salient, focused North Star for the visual and verbal work to stem from. This often includes brand positioning strategy, brand archetype(s), product/platform positioning strategy, brand concept, and other strategic recommendations and guideposts for the future brand.

Education

  • Cuyahoga Community College

    Certificate of Proficiency, Graphic Design

    2015 — 2016

  • Maha Mama

    85 hour prenatal yoga teacher training (PYT)

    2018 — 2018

  • The Giving Tree Yoga Studio

    200 Hour Yoga Teacher Training

    2018 — 2018

  • University of Dayton

    Bachelor of Arts, Political Science and Communication (Journalism concentration)

    2007 — 2011

  • Assumption High School

    High School

    2003 — 2007

Skills

  • Customer Relations
  • Print Publication Design
  • Non-Profits
  • Photoshop
  • Project Coordination
  • Event Management
  • Social Media Development
  • Writing
  • Email Marketing
  • Ap Style
  • Indesign
  • Newsletters
  • Social Media
  • Exacttarget
  • News Writing
  • Strategic Communications
  • Public Speaking
  • Photography
  • Brand Development
  • Graphic Design
  • Brand Management
  • Branding & Identity
  • Fundraising
  • Volunteer Management
  • Marketing Communications
  • Copy Editing
  • Wordpress
  • Public Relations
  • Umbraco
  • Media Relations
  • Adobe Indesign
  • Nonprofits
  • Newspaper Design
  • Community Outreach
  • Copywriting
  • Constant Contact
  • Editing

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Anna Beyerle Rosen — Brand Strategist at Focus Lab in Cleveland, OH, US | Unifers