Annabelle Green
Campaign Strategist | Campaign Execution | Lead Generation & Awareness | Creator
- Role
- Campaign Marketing Associate at IQVIA
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Annabelle Green
Results-driven marketing strategist with a strong focus on data, customer insights, and…
Experience
Campaign Marketing Associate
May 2023 — Present · San Diego, CA, US
Lead end-to-end full-funnel digital campaign execution, optimizing lead generation strategies to drive MQLs and new net customers (NNCs), ensuring measurable pipeline growth.• Own performance analytics, generating data-driven insights through monthly and quarterly metric decks to assess campaign effectiveness, refine targeting, and maximize ROI.• Collaborate with cross-functional teams (product marketing, sales, and content teams) to align messaging, optimize audience engagement, and accelerate pipeline velocity within the Clinical Technologies and Commercial Solutions space.• Identify and implement innovation initiatives, continuously testing and optimizing campaign workflows, automation strategies, and digital touch points to improve efficiency and engagement.
Education
Pierce College
Associate's degree, General Studies
San Diego State University
Bachelor of Science - BS, Marketing/Marketing Management, General
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