Annabel Prouty Bailey
Senior Director, North America Sales, Account Management, Trade Marketing at Augustinus Bader
- Role
- Senior Director, Sales, Account Management, Trade Marketing at Augustinus Bader
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Director, Sales, Account Management, Trade Marketing
Jan 2024 — Present · Los Angeles, CA, US
Drives end-to-end business development and revenue strategy for prestige and niche beauty retail partners, including Sephora, Goop, and Violet Grey - building brand presence and accelerating sell-through in competitive categories-Partners cross-functionally with product, creative, social, field, and retail teams to concept and execute data-informed, high-impact brand activations tailored to the North America market-Leads trade marketing and merchandising strategy across a portfolio of top-tier retailers (Sephora, Nordstrom, Bluemercury, Bloomingdale’s, Neiman Marcus, Saks, Violet Grey, Quince, Goop, and more), ensuring each channel has tailored storytelling and brand expression-Owns P&L management for marketing and merchandising, optimizing spend to maximize profitability, scale impact, and support sustainable, long-term brand growth.
Education
Hamilton College
Bachelor of Arts (B.A.), World Politics Major, Studio Art Minor
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