Annabel Harding

Account Director @INNOCEAN Canada

Toronto, ON, CA

Portfolio: Hyundai & Genesis - Brand• Manages forecasting, scopes of work and overall financial performance, ensuring work is delivered on time and budget.• Partners with Strategy, Creative, Production, and Media teams to deliver fully integrated campaigns across TV, digital, OOH, social and activations.• Briefs internal teams and ensures work aligns with brand objectives. • Leads annual planning, budgeting and reconciliations in partnership with finance and leadership. • Develops account team performance and strengthens operational processes throughout the agency and partners.• Cultivates executive level client relationships and acts as a trusted strategic partner driving brand and business growth. • Monitors program performance and provides recommendations to optimize, refine and improve future initiatives.