Annabel Brog
Entertainment Partnerships Director, Net a Porter & Mr Porter @Yoox Net-A-Porter
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WORK HISTORY
Entertainment Partnerships Director, Net a Porter & Mr Porter @Yoox Net-A-Porter
London, GB
Brand strategy: Using market research to target and respond to audience, data and analytics Brand building: Building awareness via high visibility events, content and social initiatives Campaign management: Managing celebrity relationships and fees; running schedules and execution of entertainment and fashion collaborations Storytelling: Generating ideas and overseeing their execution across editorial content, social media and live events (awards, parties, summits, talks etc) Visual identity: Consulting with creative director on cover shoot photo direction and image selection Team management: Including stakeholder management at board level
EDUCATION
Sussex University
BA 1st class
ABOUT ANNABEL BROG
Twenty-years experience in brand storytelling across fashion, entertainment & lifestyle sectors. Award winning content development strategist & editor. BSME BEST ORIGINAL CAMPAIGN, Rebranding Feminism ELLE BSME Social Media Campaign of The Year, David Beckham ELLE DIGITAL PPA AWARD Elle Collections App (Highly Commended) BSME EDITOR OF THE YEARS, Sugar (1 x Win, 2 x Highly Commended) BSME NEW EDITOR OF THE YEAR, Sugar
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