Anna Balasi
Senior Manager, Digital Marketing & Web Production at Wyndham Worldwide. I make relatable corporate posts, because the tough days feel easier when you’re not alone.
- Role
- Senior Manager, Digital Authoring & Engagement at Wyndham Hotels & Resorts
- Location
- North Brunswick, NJ, US
- LinkedIn followers
- 500 followers
About Anna Balasi
A digital marketing & web producer with experience in enterprise-level CMS (Adobe Experience Manager, Wordpress) and front-end coding (HTML, CSS, and JS). I can comfortably write content for various products (hotels, books, and service-oriented businesses such as law firms, photography, etc.), enhanced by years of web marketing and social media marketing experience.
Experience
Senior Manager, Digital Authoring & Engagement
Jul 2014 — Present · Parsipanny, NJ, US
Daily involvement in web production, updating promotions on Wyndham’s many brand sites, primarily for, but not strictly exclusive to, Super 8, Howard Johnson, Microtel, Travelodge, and Knights Inn. Web production includes interfacing with the digital creative team, digital brand marketing team, Wyndham Rewards team, and the brand marketing team. Workload may vary from daily, quick updates to large scale, umbrella-promotion type, updates across all brands.• Enhanced proficiency in the use of enterprise-level CMS, Adobe Experience Manager, with daily updates and page creation requiring HTML, CSS, and JS skill.• Heavily involved in front-end web production of the Wyndham Hotel Group Digital Transformation project, setting up promotion pages, refreshing hotel copy, and QAing website pages for Super 8, Howard Johnson, Microtel, Travelodge, Knights Inn, Days Inn, Baymont, Ramada, Hawthorn, and Wingate. • Writes and refreshes copy for many Wyndham Hotel Group franchise hotels, which includes, Days Inn, Super 8, Baymont, Knights Inn, Howard Johnson, Ramada, Travelodge, Hawthorn.• Assists in the photo refresh program, launched in 2015, primarily in QAing and approving hi-res digital images for hotel properties.• Participated in the set-up, user access testing (UAT), and launch of a syndication system between Wydham\'s hotels database to a cloud-based hotel management software designed to up sell, book, and market to groups & events clientele. Set up and UAT involved interfacing with in-house engineering, IT, and project managers, representing the side of the business in the overall effort.
Education
Rutgers Business School
MiniMBA(TM), Digital Marketing Program
2015 — 2015
De La Salle University
BS-LM, Legal Management
1994 — 1998
Ateneo Graduate School of Business
Juris Doctor, Law
2000 — 2001
HSMAI
Cetified Hospitality Digital Marketer, Digital Marketing, Hospitality
Skills
- Publishing
- Books
- SEO
- Advertising
- Copy Editing
- New Media
- Social Media Marketing
- Digital Strategy
- Online Marketing
- Content Development
- User Experience
- Content Strategy
- Newsletters
- Google Analytics
- Editorial
- Blogging
- Microsoft Office
- Online Advertising
- Creative Writing
- SEO Copywriting
- Strategy
- Copywriting
- Journalism
- Feature Articles
- Wordpress
- Online Publishing
- Content Management
- Web Content
- Technical Writing
- Publicity
- Social Networking
- Ap Style
- Editing
- Social Media
- Digital Marketing
- Proofreading
- Media Relations
- Press Releases
- Digital Media
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