Anna Alferova

About Anna Alferova

Anna Alferova is the Global ServiceNow Partner Marketing Lead at Cognizant, bringing nearly a decade of deep expertise within the ServiceNow ecosystem. She leads strategic marketing initiatives that drive joint value between Cognizant and ServiceNow, focusing on partner alignment, campaign execution, and brand elevation across global markets. With a strong foundation in digital marketing, Anna excels in developing persona-driven campaigns, managing market development funds (MDF), and crafting compelling client success stories. Her leadership ensures Cognizant’s presence is impactful at industry events and across partner communications, consistently delivering measurable results and strengthening the company’s position as a ServiceNow strategic partner.

Experience

1. Global Servicenow Partner Marketing Lead

   Cognizant

   Jul 2025 — Present

Education

• Voronezh State University

  Journalism, Communication and Media Studies

  2009 — 2014

• Baylor University

  Communication and Media Studies

  2012 — 2012

Skills

• Event Planning
• Microsoft Word
• Market Analysis
• Social Media
• Marketing
• Russian Translation
• Project Management
• Russian
• Customer Service
• Product Marketing
• Market Research
• Insurance
• Business Development
• Strategic Planning
• Event Management
• Leadership
• Life Insurance
• Microsoft Excel
• Microsoft Powerpoint
• Management
• Business Strategy
• Microsoft Office
• B2b Marketing