Anna Zirianov
Digital Analytics Manager @Vanguard Canada
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WORK HISTORY
Digital Analytics Manager @Vanguard Canada
Toronto, ON, CA
Leading data analytics efforts at Vanguard Canada, working alongside engineering, product, sales, and operations to provide actionable insights across the business.• Developed a data-driven lead generation program, leveraging external and internal datasets to identify high-potential opportunities for the sales team. Transformed a manual process into an automated lead scoring model integrated with CRM.• Designed and implemented real-time Power BI and Tableau dashboards to monitor performance of various channels, new products and cash flows that reduced reporting time.• Introduced GenAI tools and championed data governance, ensuring analytics initiatives are compliant with regulatory and risk management standards.• Enhanced marketing team capacity by deploying Writer and Copilot, enabling scalable, high-quality content creation and white paper summarizations.
EDUCATION
York University
Master's degree
The Hebrew University of Jerusalem
Bachelor's degree
SKILLS
ABOUT ANNA ZIRIANOV
Accomplished Digital Analytics Manager with 10+ years of experience turning data into actionable insights for the financial services and technology sectors. Skilled at driving measurable business outcomes by leading digital analytics initiatives that accelerate growth, improve operational efficiency, and enhance the customer experience.At Vanguard Canada, I serve as a critical link between data and senior leadership, translating complex challenges into actionable insights that inform strategic decisions. As a champion for AI and data innovation, I evaluate and implement advanced GenAI and analytics technologies to enhance team efficiency, optimize business processes, and drive organizational growth while upholding rigorous data governance standards.My technical toolkit includes advanced expertise in Tableau, PowerBI, SQL, R, Adobe Analytics, and Google Analytics, enabling data-driven decision making at every level.I thrive on empowering organizations to make smarter, data-driven decisions that unlock growth and operational excellence. Let’s connect if you’re seeking someone who turns data and technology into tangible business value.
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