Anna Wilkins

About Anna Wilkins

I’m passionate about driving change that empowers teams and enhances business outcomes. With a unique blend of creativity and analysis, I don’t just follow trends—I set them. My work is fueled by the joy I find in connecting people and ideas, and I believe that true innovation comes from collaboration and out-of-the-box thinking. Whether rallying a team towards a common goal or ideating on a new strategy, you’ll often find me with a smile and an optimistic outlook, turning challenges into opportunities. I thrive in fast-paced environments where I can leverage my skills in strategic leadership and partner engagement to create programs that not only meet targets but redefine market expectations. I take pride in being the driving force behind initiatives that bring measurable improvement and palpable growth, all while fostering a positive and inclusive workplace. Some of my accomplishments include: Driving $2 billion in annual business through cutting-edge acceleration programs across commercial accounts. Achieving six consecutive quarters of growth by implementing innovative go-to-market strategies and establishing a global Center of Excellence. Increasing channel revenue share from 61% to 70% within a year by pioneering impactful partner programs at SolarWinds. Generating $1.3 billion in revenue with over 25% quarterly growth by optimizing global sales processes during my tenure at VMware. Establishing a groundbreaking Service Certification Program for partners, significantly strengthening their market position. Championing diversity, equity, and inclusion (DEI) initiatives and mentoring emerging female leaders to foster an equitable corporate culture. Alongside these accomplishments, my qualifications include a Bachelor’s Degree in Journalism and Public Relations and extensive leadership training in sales and project management. I\'m also well-versed in data-driven decision-making, performance improvement, and cross-functional collaboration—all essential for navigating today’s competitive landscape. I’m eager to connect with friends, colleagues, and professionals who share a passion for transformative leadership and innovative business strategies. Let\'s collaborate and inspire each other!

Experience

1. Vice President, Global Channel Programs

   SolarWinds

   Oct 2022 — Present · Austin, TX, US

   In my current role, I engineered a transformational strategy that shifted our organization from being channel-averse to being channel-centric, which maximized partner engagement and drove significant revenue growth. My work involves designing and managing innovative global partner programs, where I engage with C-suite executives to advocate for initiatives that enhance channel performance. Collaborating with cross-functional teams allows me to establish reporting protocols and dashboards, ensuring transparency and accountability. Successfully executing major initiatives, including the launch of the company\'s first formal partner programs, has fostered strong relationships with key stakeholders across the enterprise.DELIVERED RESULTS: Achieving 6 consecutive quarters of channel growth while improving Channel Initiated results from -13% to over 4%. Increasing channel revenue share to 70% for 2024, a 9% increase from the previous year. Establishing a Service Certification Program for partners, thereby strengthening their market position. Recognizing the contributions of 90 partners and improving engagement through high-impact programs. Implementing Tier-Based Discounting to reduce business risk and enable cost savings. Garnering industry recognition, including CRN’s 5-star rating and features in the CRN Partner Program Guide.

Education

• Arizona State University

  Bachelor's degree