Anna Whalen
Senior Manager of Field Marketing at Potbelly Sandwich Works
- Role
- Senior Manager Field Marketing at Potbelly Sandwich Works
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
About Anna Whalen
Marketing professional with 14+ years of experience in campaign management, event coordination, and team leadership. Skilled in driving hyperlocal marketing strategies, cross-functional collaboration, and delivering measurable results. Passionate about creating impactful brand experiences.
Experience
Senior Manager Field Marketing
Oct 2025 — Present · Chicago, IL, US
Manage brief development and marketing campaigns across 400+ corporate and franchisee shops.• Go-to lead contact for all corporate and franchisee shop marketing requests. • Partner with all internal cross-functional teams and external agencies/vendors to analyze campaign results and share insights.• Achieved a 10% sales lift with targeted marketing campaigns to struggling markets.• Built 30+ marketing programs for new shop openings, increasing traffic, driving growth and awareness of the brand.• Garnered over 500+ new app sign-ups through recommended vendor test.• Developed the first omni-channel local marketing playbook to streamline process.• Manage campaign budgets across national, local, and new shop opening initiatives.
Education
Hutchinson High School
High School Diploma
2003 — 2007
Concordia University-St. Paul
BBA, Marketing
2007 — 2011
Skills
- Customer Service
- Direct Mail
- Public Speaking
- Email Marketing
- Management
- Social Media
- Marketing Communications
- Direct Marketing
- Trade Shows
- Marketing
- Marketing Strategy
- Leadership
- Social Media Marketing
- Advertising
- Sales
- Online Advertising
- Account Management
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