Anna T.
Senior Director of Product Management @HelloFresh
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WORK HISTORY
Senior Director of Product Management @HelloFresh
Toronto, ON, CA
EDUCATION
Tomsk State University
Bachelor of Science - BS, Geography
Tomsk State University
Master of Science - MS, Geography
Al-Markaz — The Arabic Language Centre
Arabic Language and Literature
Russian Embassy School of Mongolia
High School
Tomsk Polytechnic University
Languages and Communication Institute
SKILLS
ABOUT ANNA T.
I am a Director of Product at HelloFresh responsible for the digital products supporting global TAM expansion across a portfolio of new ventures, including brands such as EveryPlate, Chefs Plate, Green Chef and Factor amongst others. My work focuses on improving and increasing efficiencies throughout the conversion funnel and increasing the rate and profitability of customer acquisitions.Prior to joining HelloFresh in Toronto, I spent nearly a decade working for various e-commerce companies in Bangkok, Singapore, and Dubai gaining a truly global perspective across a number of domains and functions.With a wide breadth of professional work experience and fluency in English, Spanish and Russian, I am a frequent speaker at global conferences and a consultant focusing on user growth through international expansion. Notable speaking engagements:Product Sense Conference - presenter“Key aspects of Product Localization for Arabic-speaking audience”“Machine Learning for Product Managers“Minsk, Oct 2019Tech Efficiency Forum - presenter“Marketplace search result sorting models” Dubai, Sept 2019Travel Tech Middle East Conference - speaker at a panel discussion“Alternative Accommodation Models”, Dubai, Sept 2018Hotel Leadership Forum at Hotel Show - Speaker at a panel talk facilitated by Rupprecht Queitsch“Digital Distribution & Marketing Channels”Dubai, Sept 2018Arabian Travel Market Trade Show - speakerPanel discussion moderated by Sasha Vakulina, EuroNews Business editor, Dubai, Apr 2018Eye For Travel ASIA Summit 2016 - speaker“Localisation: The key to success in Asian markets”Singapore, Jun 2016Digital Strategies in Asia Conference by Eye For Travel - panelist“Changes to the Search and Booking Process: Meta Search, OTAs and SEO”, Hong Kong, JAN 2016
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