Anna Tornros
Propositions Manager - Iot, 5g, & Mpn @Vodafone
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WORK HISTORY
Propositions Manager - Iot, 5g, & Mpn @Vodafone
London, GB
Setting the market strategy for several product portfolios within our Innovation & Network Monetisation areas such as the Internet of Things and Mobile Private Networks for all Business segments across the UK market.
EDUCATION
The University of British Columbia
Bachelor of Arts - BA, Sociology
International School of Geneva
International Baccalaureate Diploma
ABOUT ANNA TORNROS
A story and insights-driven strategist with a track record of transforming product performance through re-positioning as well as launching new products with impact to the market Excels at problem-solving in uncharted territory, leading with a unique, strategic vision, and spear-heading large, cross-functional projects. As a bonus, you can always count on me to find a way to improve existing processes & reduce costs Experience:Product, Marketing, & Commercial StrategyCross-functional, Go-to-Market, Proposition/Product launch project management + deliveryBrand Ownership & ManagementATL, BTL, TTL, Digital, Traditional, and B2B MarketingCampaign Management (Always-on, Partner-Funded, Brand-led, Commercial Promotion, New Product Introduction) Multi-Channel Acquisition, Retention, Cross-Sell, & Upsell strategyPartnership, Sponsorship, and Vendor Management Opportunity sizing, market research, budgeting/forecasting, trend-analysis, managerial accounting, pitching/proposals, creative briefs, copywriting, agency management, testing/pilots, and post-campaign analysisNegotiation (Contract, Funding, Budget)Event coordinationClient / Customer relationship managementPR & Business CommunicationConsulting and thought-leadershipSelf-motivated influencing and driving social change for underrepresented groups
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