Anna-Theresia Bohn
Team Lead Content Marketing B2b @Babbel
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WORK HISTORY
Team Lead Content Marketing B2b @Babbel
Berlin, DE
In my current role, I\'m leading a team of value-driven professionals with own areas of expertise. Hiring, onboarding and forming a growing team from 2 direct reports (2019) to 6 direct reports (2022). As a result, the B2B Content Marketing team is efficiently and constructively collaborating to create high quality multimedia content that achieves performance goals. Beyond this, we\'re launching innovative multimedia content projects that aim to lay foundations for future marketing activations and shape our B2B brand. We\'re reaching our B2B audience in multiple geos with original content in German, English, Italian, French and carefully localised assets in a variety of languages. It\'s important to me and my team that we collaborate in a fair and constructive way with the talents in our freelance network. This is how we build lasting relationships.
EDUCATION
Johannes Gutenberg University Mainz
Bachelor, Germanistik, Anglizistik / Amerikanistik, Bildungswissenschaften
Freie Universität Berlin
Master of Comparative Literature
New York University
Visiting Scholar, Germanistik, Comparative Literature, Philosophy
ABOUT ANNA-THERESIA BOHN
Resourceful content marketing expert with an excitement to take on complex scenarios and provide sensemaking. I aspire to achieve a meaningful impact through structure and creativity.Talk to me about- why our time (and money) is too valuable to spend on bad content- how to manage the paradox of banking on past successes whilst also staying inventive- whether you share my belief that good writing starts with a diverse reading list.
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