Anna Taylor
Senior Data Analyst at TriMark Digital
- Role
- Senior Data Analyst at TriMark Digital
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Anna Taylor
Passionate Senior Data Analyst with a proven track record of driving business growth…
Experience
Senior Data Analyst
Feb 2023 — Present · Raleigh, NC, US
Leverage SQL, Python, and Tableau to extract, clean, analyze, and visualize large datasets, enablingdata-driven insights and informed decision-making.Managed and created performance dashboards and conduct ad-hoc analyses, providing insightsinto campaign performance for enterprise-level clients.Conduct bi-weekly training sessions aimed at fostering the development of Python skills across thedata and analytics team.Developed and deployed a Geocoding product enabling the paid media team to perform highlyeffective radial targeting.Automated multiple previously manual processes using Google Cloud Scheduler and Python scripts.With this integration, I can retrieve data from various APIs and transfer them to Google BigQuery.Leverage SQL to update and maintain a Google BigQuery database for all 105 clients.Accessed the National Weather Center API for hourly data updates, mapped data in Tableau, and setup email alerts for the team to monitor and adjust targeting and spend based on weather events.Created seasonality analysis for enterprise level clients to assist client teams on how to positionstrategy and media for 2024.Mentor junior data analysts through regular meetings, offering guidance, goal-setting support, andcareer advice.Collaborated with leadership to develop a career matrix, defining roles and outlining careeropportunities for the data team.
Education
North Carolina State University
Bachelor's degree
2013 — 2017
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