Anna Spitz

Senior Launch Program Manager @Google

Los Angeles, CA, US

NPI Launch Management• Owned and managed NPI launch strategy, category management, and product lifecycle execution of Google Nest & Fitbit devices across the portfolio (Energy, Awareness, Connectivity, Trackers)• Developed and executed end-to-end cross-channel GTM strategies to land the newest products and accessories across 20+ global markets (Nest Learning Thermostat, Doorbell, Indoor Cam, Outdoor Cam, Nest Wifi Pro)• Drove the cross-functional team through the Product Development Process (PDP) to enable seamless product delivery; navigated dependencies across the Product, Engineering, Retail, Finance, Supply Chain, Marketing, PR, and Support teams as we moved through the stages of development, production, distribution, and general availabilityHome & Health Platform• Guided cross-functional teams through the launch and landing of Gemini, Matter, automation, and migration features to consumers, developers, and strategic partners• Developed and executed a framework to co-launch new hardware alongside refreshed AI-forward subscriptions models• Responsible for rolling out a rebranded Google Home App at Google I/O to 50M+ usersInternational Expansion• Responsible for expanding the LATAM regional product offering across the Nest portfolio• Developed an understanding of the region’s competitive landscape, solved opportunity gaps, and established a cross-category market presence to align with Nest’s overall business and expansion strategy• Drove the regional team through the PDP to deliver new Nest products to Latin America

Colgate University

Bachelor of Arts, Sociology and Anthropology