Anna Sotneva
Global 4p Sales Strategy Specialist, Commercial Segments, Client Computing Group @Intel
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WORK HISTORY
Global 4p Sales Strategy Specialist, Commercial Segments, Client Computing Group @Intel
Munich, DE
Drive 4P (Product, Price, Place, Promotion) sales strategy execution across EMEA commercial segments within Intel’s Client Computing Group- Support regional Account Executives and partners in structuring and closing strategic deals, contributing to pipeline acceleration and revenue growth. Education is the main industry and focus area currently- Coordinate Go-to-Market (GTM) initiatives with ecosystem partners and distributors to improve regional alignment and program efficiency- Lead engagement in Education-focused sales initiatives, leveraging the Intel® Skills for Innovation (SFI) program as a strategic value-add for partners and customers- Represent Intel at major education and technology events (e.g, BETT UK, SETT Sweden, Didacta Germany), driving visibility and ecosystem collaboration, conducting executive level meetings.Key achievements: Supported multiple strategic deals across EMEA and in Japan (GIGA), contributing to pipeline growth;
EDUCATION
Spanish American Institute, New York, USA
Advanced level of English, English as a Second Language
Nizhny Novgorod Commercial Institute
Specialist degree in applied computer science (5 years), Applied computer science (in economy)
ABOUT ANNA SOTNEVA
QUALIFICATION SUMMARYStrategic sales and project management professional with over 14 years of international experience in IT, software, and hardware. Proven track record in account management, sales strategy, and go-to-market execution across global markets, delivering growth through cross-functional collaboration and stakeholder engagement. Adept at leading complex projects, developing partner ecosystems, and driving sales enablement initiatives. Skilled in negotiation, communication, and adapting strategies to evolving market landscapes. Multilingual and culturally agile, with a consistent record of achieving KPIs and strengthening client and partner relationships across EMEA and beyond. Known for bridging commercial and technical teams to deliver scalable GTM and partner growth strategies.KEY SKILLSAccount Management | Go-to-Market Strategy | Sales Strategy | Strategic Planning Cross-Functional Collaboration | Program Management | Account Executive
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