Anna Soisson
Broadcast Strategy Coordinator at Kohl\'s
- Role
- Broadcast Strategy Coordinator at Kohl's
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Anna Soisson
I am a Marketing professional with experience in strategy, research, and broadcast…
Experience
Broadcast Strategy Coordinator
Aug 2024 — Present · Menomonee Falls, WI, US
Develop and manage broadcast campaign plans end-to-end, including audience identification, messaging development, channel selection, budget allocation, and cross-functional alignment.Partner with Creative Marketing, Production, Media, and external partners to ensure seamless campaign execution, troubleshoot discrepancies, and optimize media placements across TV and radio- Track and analyze ACE metrics and KPIs, compiling insights to inform wrap reports and optimize future strategies- Collaborate with media partners to secure optimal ad placements across television and radio networks- Contribute to research initiatives each season, uncovering consumer, category, and competitive insights to inform brand strategy and strengthen measurement reporting.
Education
Penn State University
Bachelor's degree, Marketing
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