Anna Shapkina
Product Lead @Brainapps
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WORK HISTORY
Product Lead @Brainapps
Leading product discovery and MVP launch planning for the German market. Working at the intersection of cognitive health, UX, and lean go-to-market strategy to localize and validate a digital brain fitness product for adult and elderly users.Key Responsibilities: • Defined product strategy and market entry focus through structured discovery • Conducted user research, parent and elderly interviews, and Jobs To Be Done mapping • Created early user flows and onboarding prototypes for usability testing • Analyzed market competitors (EU & US) and explored positioning for both B2C and B2B • Developed and refined Value Proposition and Business Model • Facilitated weekly stakeholder syncs and strategic decision-making sessions • Set early OKRs, North Star metrics, and aligned analytics strategy • Drafted GTM scenarios and MVP prioritization roadmap • Collaborated with marketing on audience targeting, pilot campaign planning, and distribution channels
EDUCATION
Humboldt State University
Bachelor of Arts (B.A.), BA Linguistics & Philosophy
High School of the General Consulate of Russia
High School Diploma
Lomonosov Moscow State University (MSU)
Linguistics
Albert Einstein High School Berlin
High School Diploma
FernUniversität in Hagen
Bachelor of Applied Science (B.A.Sc.), Psychologie
Yandex School of Data Analysis
IT project manager
SKILLS
ABOUT ANNA SHAPKINA
I lead digital products from ambiguity to traction. For 10+ years, I’ve worked at…
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