Anna Sentance

Gourmet Marketing Manager and Sales Support @Barry Callebaut Group

I am responsible for creation and execution of the Marketing strategy for Barry Callebaut\'s gourmet brands within the UK and Ireland. I manage a team of 4 and work closely with the Sales Director for UK & Ireland and Global Sales and Marketing to ensure that we are all aligned and working towards the same vision. I have sole responsibility for a large marketing budget and it is key to ensure that we get the maximum return on our investment. Over the last few years I have created a number of large marketing campaigns which have helped contribute towards our success and help to maintain our position as market leader. These campaigns are key to both growing the chocolate category, as well as our market share. In addition to our main marketing campaigns, I also organise a number of successful events throughout the year for large numbers of people, and to date all have exceeded the KPIs that we set before the event. I have also been key in the launching of our brands on social media, and am involved in the setting of the strategy for this both on a local and global level. I am experienced in managing Marketing and PR agency relationships as well as having direct relationships with end users and customers. In addition to Marketing and Sales Support activities, I also sit on the Executive Team for the UK who are responsible for overall strategic decisions for all Sales and marketing activities in the Gourmet team. I am passionate about what I do, enjoy a challenge and am fully committed to do the best job I can in every situation