Anna Sampson
Group Content and Ugc Lead @Kingfisher plc
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WORK HISTORY
Group Content and Ugc Lead @Kingfisher plc
Eastleigh, GB
Leading content and UGC strategy across Kingfisher’s multi-brand retail portfolio, enhancing digital experience, SEO performance, and customer engagement through scalable content innovation.• Driving measurable ROI via data-led optimisation frameworks, A/B testing, and experimentation initiatives across e-commerce touchpoints and content pipelines.• Partnering with cross-functional and international teams to define content standards, share best practices, and drive consistency across Group and banner brands.• Managing 3rd party suppliers to evaluate and implement new technology capabilities and tools, delivering operational efficiency and content value at scale.• Championing test-and-learn culture across content teams, embedding structured experimentation, benchmarking and performance insights into everyday decision-making.
EDUCATION
Loughborough University
Industrial Design and Technology
Robert Smyth School, Market Harborough
High School
SKILLS
ABOUT ANNA SAMPSON
A senior leader in digital experience, content strategy, and ecommerce transformation, now leading content and UGC strategy across Kingfisher’s multi-brand retail portfolio. I drive scalable content innovation to improve digital experience, SEO / AEO, and engagement; delivering ROI through data-led optimisation, A/B testing, and experimentation. I shape strategy and lead through influence. Partnering with senior stakeholders, cross-functional teams, and third-party suppliers to define standards, embed best practices, and implement new technology capabilities that drive efficiency and content value. With a background in regulated industries, I bring a test-and-learn mindset to content leadership, embedding experimentation, benchmarking, and performance insights into strategic decision-making.
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