Anna Rössler
Central Europe Marketing Manager Social Media @Boston Consulting Group (BCG)
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WORK HISTORY
Central Europe Marketing Manager Social Media @Boston Consulting Group (BCG)
Munich, DE
Strategic lead for social media across BCG’s Central Europe region, overseeing both organic and paid initiatives• Advisor to senior leadership on personal brand strategy; enabling executives to build strong, authentic presences on LinkedIn• Design and delivery of company-wide LinkedIn training programs to enhance social media literacy and engagement• Management and development of a high-performing regional social media team, including direct line leadership• Driving brand visibility through thought leadership and storytelling, tailored to diverse markets within the region• Regional oversight of all corporate LinkedIn activities, including campaign planning, content strategy, and performance analysis• Cross-functional collaboration with local marketing teams to ensure a cohesive and aligned regional social media presence
EDUCATION
Universität Passau
Master of Arts (M.A.), International Cultural and Business Studies (Kulturwirtschaft)
Universität Passau
Bachelor of Arts (B.A.), European Studies
SKILLS
ABOUT ANNA RÖSSLER
Creativity, strategy, and storytelling are the tools I use to help brands make meaningful connections. For over seven years, I support international B2B brands to create digital storytelling strategies that not only engage but educate. Previously, I built the content marketing department for an international software company from the ground up, which deepened my skills in strategy and content innovation. My goal is to turn complex topics into clear, compelling content that sparks conversation and insight. Empowering Leaders in Social Media & Personal BrandingAs Head of Social Media for Central Europe at BCG, I work closely with senior leaders and practice areas, helping them elevate their social media presence and build authentic, impactful personal brands. Sharing my expertise to empower others in navigating social media and storytelling is a passion of mine. I’m equally enthusiastic about developing and leading teams, fostering environments where creative thinking and collaboration can thrive. Bringing Social Media Expertise to the Stage Looking for a speaker on social media (in particular LinkedIn), content marketing or personal brand building for your next event? Events I was a speaker at: Social Media Conference 2023 in Hamburg | OBSERVER Academy 2023 | International Women’s Day event 2024 by the WomenTechmakers x Google Developer Groups in Munich | Siemens Connect 2024, hosted by BVMW – Bundesverband mittelständische Wirtschaft e.V.| Content Creation Conference 2025Let’s connect if you’d like me to join your lineup! Sharing My Story Through MusicIn my freetime, my passion for storytelling turns melodic: as Anna Jukebox, I am using my talent as a singer and songwriter to tell stories through music, blending jazz, pop, and soul music.Planning a company event or private party? Reach out if you need some upbeat vibes and live music! Embracing Diversity & International CollaborationWith a background in International Cultural and Business Studies, I thrive on working in diverse teams and love exploring the strengths that come from different perspectives.Disclaimer: The views expressed here are my own and don’t reflect those of my employer.
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