Anna Raineri
International Project Manager for Southern Europe @Groupon
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WORK HISTORY
International Project Manager for Southern Europe @Groupon
Milan, IT
Directly reporting to Southern Europe Regional Manager. Coordination of a 2 members team.• Regional sponsor for international projects: new business tools and new web products launch across countries in cooperation with Global Team. Change management in the 5 countries in terms of existing process analysis and new process optimization, testing and rollout, internal and external communication, stakeholders training, adoption promotion, post adoption issues troubleshooting, reporting set up. • International and Local Marketing Campaigns management: promote and customize successful international marketing and CRM campaigns at a local level in cooperation with Global team. Conceive new local campaigns after KPI evaluation. Coordination of local stakeholders (Analysis, Planning, Communication, Sales and Web Editorial departments) to ensure deadline compliance, campaign effectiveness and revenue target achievement.• Business performance measurement: KPI definition, performance evaluation. Collaboration with Country Managers to define short and medium term sales strategy.
EDUCATION
Università Bocconi
Master of Sciences, Economics and Management of International Markets and Innovation
Università Bocconi
Bachelor Degree, Managment of Innovation and International Markets
Eindhoven University of Technology
Management of Innovation
SKILLS
ABOUT ANNA RAINERI
International Project manager with strong analytical skills and team leadership in WEB and digital environments.
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