Anna Pugh

Visitor Experience and Marketing Manager @RSPB

Edinburgh, GB

Provide strategic leadership and delivery of a high-quality visitor experience on key nature reserves and at large people-focussed events resulting in a significant increase in engagement and support for RSPB Scotland- Provide leadership in shaping and interpreting UK people engagement strategy in a Scottish context, working closely in a supporting capacity with Scottish regions to secure and maintain a clear RSPB Scotland identity- Take the lead in providing advice and direction on all aspects of people engagement on ‘gold standard’ reserves, resulting in increased footfall and enhance visitor experience- Take the lead advising on site interpretation, promotion and destination marketing, ensuring RSPB Scotland’s reserve network becomes the leading choice for a day out amongst target audiences- Play a leading role in RSPB Scotland’s brand and audience development, driving better understanding of the all-nature work programme and increasing popular support- Lead on managing the production of all publications and materials produced through creative agencies by RSPB Scotland, providing guidance and support to regional public affairs managers in the Scottish regions ensuring that the brand values are upheld- Provide guidance and support to the development of the people elements within major funding bids- Responsible for specific budgets (including projects)

TEESSIDE UNIVERSITY

Bachelor of Arts - BA