Anna Pownell
Senior Marketing Manager - West @ATI Restoration, LLC
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WORK HISTORY
Senior Marketing Manager - West @ATI Restoration, LLC
Anaheim, CA, US
Strategic senior marketing head for the West (oversees 7 states, 24 offices, 24 salespeople) for the largest family-operated restoration company in the US. Led the west marketing team and sales enablement for high-profile brands like Marriott, Amazon, Google, etc. Owned marketing collateral, built email campaigns, led demand & lead gen, SEO/GEO/SEM, affiliate programs, west trade shows, VIP events, agency management, and reputation management- Built ABM strategy, rolled it out nationwide (increased engagement by 20%)- Led brand management, social media strategy, and content creation (@atirestoration), leading to a 20% increase in brand awareness and increased brand consistency by 50%-Worked with the C-suite, Sales VPs, and local leadership to streamline sales enablement, sales training, and marketing processes (increased accountability/productivity by 50%)- Executed regional/national commercial/residential marketing strategy, led to 20% increase in SQLs and 10% conversions - Created and deployed multi-channel marketing campaigns, reaching 60K+, with 66% open rates and 30% click-through rates, translated to 20% surge in service inquiries and SQLs within 48 hours of campaign launch.(helped bring in $300K)- Led Google Search Ad keyword strategies, ad briefs, directed landing page design, conversion tracking, ad optimization, and managed agency relationships (after 2 wks of launch, converted job worth over $320K)- Built a nationwide marketing campaign package for office grand openings, branding, signage, advertising, email, social ads, and PR, leading to a 25% increase in local brand awareness and a 10% lift in qualified leads within the first 60 days- Built/executed a nationwide strategy for national trade shows to increase lead capture, tracking, and ROI (raised lead engagement by 20%)- Ran webinars, built topic/content/messaging, executed email and social media promotions, and led as a moderator for webinars and VIP programs (15% increase in SQLs)
EDUCATION
Simpson University
Business Administration and Marketing, Marketing/Marketing Management, General
UC San Diego
Digital Marketing Program, Digital Communication and Media/Multimedia
Luther College
Economics and Concentrated in Industrial Organizational Psychology
ABOUT ANNA POWNELL
I’m an innovative Marketing Director who specializes in diagnosing underperforming marketing ecosystems and building scalable, integrated marketing programs that drive measurable growth.Over the past 8+ years, I’ve led national and multi-market B2B marketing efforts that sit at the intersection of brand, demand, digital, and sales enablement. I’m often brought in to environments where marketing efforts are underperforming. My strength is quickly diagnosing what’s working, what isn’t, and creating clarity through strategy, structure, and execution.My experience spans national marketing programs, people management, and cross-functional leadership. I’ve led integrated campaigns across digital advertising (Google Search & Display), content strategy, SEO/SEM, web optimization (including LLM and AI-informed SEO), PR, reputation management, events, trade shows, and sales enablement. I’m equally comfortable shaping brand narratives as I am analyzing performance data and optimizing systems for scale.Most recently, I worked as Senior Regional Marketing Manager at ATI, where I led multi-channel marketing strategy across 24+ offices in 7 states. I partner with the C-suite, VPs, and local leadership to drive commercial and residential growth through demand gen, content strategy and webinars, digital advertising, and sales enablement. My work focuses on building repeatable frameworks that support local execution and enterprise-level alignment.I bring a calm, analytical leadership style and a deep respect for process, optimization, and collaboration. I use AI tool stacks and thoughtfully engineer prompts to increase clarity, productivity, and speed across content, strategy, and execution.I’m now targeting Marketing Director and Head of Marketing roles at large enterprises or Fortune 500 companies, where thoughtful strategy, innovation, and cross-functional leadership are valued, and where marketing is expected to drive measurable, long-term impact. Core Strengths: Brand Strategy | Google Ads | Fashion & Beauty Marketing | Social Media & Influencer Strategy | Web Design, SEO, GEO | Email Marketing Sales Enablement | Analytics & Revenue Attribution | People Management Tools: AI: ChatGPT, Jasper, Gemini, Lightcut, Runway ML, Midjourney Web: Squarespace, WordPress, Wix Branding: Adobe Suite, InShot, VN, Captions, Canva CRM/Email: Salesforce, Pardot, Mailchimp, Constant Contact, Hubspot, SEO/GEO: Semrush, Google Search Console, Keyword PlannerAnalytics: GA4, Looker Studio Ads: Google Ads, Meta, LinkedIn Ads
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