Anna Plehn

About Anna Plehn

Marketing leader with over a decade of experience driving growth across consumer and business e-commerce and channel marketing. Currently leading ViewSonic’s e-commerce strategy for the US, Canada, and LATAM, focusing on both Direct-to-Consumer sales and SMB programs on platforms like Amazon, Best Buy, and Office Depot.Skilled in building traffic-driving campaigns, launching innovative programs, and optimizing budgets to deliver measurable results. A proven leader with a data-driven approach, blending creativity and strategy to grow brands and mentor high-performing teams.

Experience

1. Ecommerce Marketing Director

   ViewSonic

   Oct 2024 — Present · Brea, CA, US

   Lead ViewSonic’s e-commerce strategy across the US, Canada, and LATAM, driving growth in both consumer and business sales through retail channels like Amazon, Best Buy, and Office Depot, as well as ViewSonic’s Direct-to-Consumer platform- Oversee all e-commerce operations, including consumer-facing initiatives, SMB-focused marketing programs, and sales-driven activities like SPIFFs and contests to enhance channel performance- Implement initiatives to increase traffic and brand awareness across all e-commerce platforms by developing marketing campaigns that leverage social media, influencers, email, advertising, and other targeted programs- Develop and execute go-to-market strategies for product launches, including annual budget planning and marketing plans. Align consumer and business e-commerce efforts to achieve revenue and market share goals- Manage and mentors the e-commerce team, ensuring innovation and excellence in delivering tailored strategies for both consumer and SMB audiences.

Education

• Santiago Canyon College

  Associate of Business Administration (BBA), Marketing

  2013 — 2016

• California State University, Fullerton

  Bachelor of Business Administration (B.B.A.), Marketing

  2016 — 2018

• CIL Centre for Information Logistics

  Associate's degree, Sales and Marketing

  2011 — 2012