Anna Piazza

Marketing Copy Team Lead @Vinted

Berlin, DE

Leading and developing a high-performing content creation and strategy team, fostering a culture of collaboration, quality, and innovationOversaw the evolution of the team’s remit from copywriting to content management and strategy, expanding its sphere of influenceOversaw the development of style guides and best practice documentation, elevating content standards and driving consistencyAct as a brand evangelist, onboarding and training content teams across the org through voice and tone workshops, enforcing brand cohesion company-wideEstablished cross-functional partnerships with strategy, product, marketing, design, and ops teams to align on content strategy and business goalsLead the adoption and integration of AI tools into the content delivery workflow, boosting efficiency and enabling scalable content production

Hofstra University

Bachelor's degree, Art History and Italian

Alma Mater Studiorum – Università di Bologna

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