Anna Goss

About Anna Goss

Anna Goss is a mission-driven Communications and Digital Marketing Strategist with over ten years of experience helping organizations tell their stories, connect with their communities, and drive meaningful impact. With a Master’s in Media Studies from Parsons School of Design—along with a Minor in Migration Studies and a Graduate Certificate in Media Management—Anna brings a deep understanding of the intersection between media, design, and social change. She also holds a BFA in Communication Design from Parsons and Goldsmiths, University of London. Throughout her career, Anna has worked with a range of nonprofits, B2C brands, and purpose-led organizations to craft compelling visual identities and strategic communications. Her skillset spans digital marketing, content creation, brand strategy, public relations, and media buying. She combines creative vision with technical expertise—across Adobe Creative Suite, Canva, UI/UX design, Agile workflows, SEO, email marketing, and both print and web development—to build campaigns and platforms that inspire action and engagement

Experience

1. Marketing and Communications Manager

   Riverbend Environmental Education Center

   Sep 2023 — Present

   Developed and executed marketing and communications plans to enhance Riverbend\'s brand regionally- Collaborated with executive leadership, board members, and development and education managers to align messaging and strategies- Managed content creation and messaging consistency across all channels- Designed and produced various communications materials, including sponsorship solicitations, event signage, and informational videos- Utilized Adobe Creative Suite, Microsoft Suite, and web content management platforms like Wix for content creation and management- Generated e-newsletters and managed website content and updates- Directed social media strategy on platforms such as Facebook, LinkedIn, and Instagram- Established and maintained media contacts and pursued promotional partnerships with local community organizations- Conducted brand strategy and communication trainings for staff and board members- Monitored and evaluated communication outcomes through KPIs- Photography and Videography for digital campaigns and brand development.

Education

• University of the Arts

  Bachelor’s Degree, Digital Communication and Media/Multimedia

  2012 — 2013

• The New School

  Graduate Certificate, Arts, Entertainment, and Media Management

• Goldsmiths, University of London

  Bachelor's degree, User Experience and Product Design

  2013 — 2014

• Parsons School of Design - The New School

  Bachelor’s Degree, Design and Visual Communications

  2014 — 2016

• The New School

  Master of Arts - MA, Communication and Media Studies

  2018