Anna Nikitina
Digital Products Analyst @Mars
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WORK HISTORY
Digital Products Analyst @Mars
Played a key role in developing an internal digital product from its MVP stage, prioritizing backlog items to drive its scaling through multiple sprints under Agile, and overseeing its successful production rollout. The product achieved its primary business objective by automating business processes across different internal departments and partners, serving a user base of 500+ users and 30+ partner companies.• Conducted over 50 customer development sessions with stakeholders and end users, translating insights into actionable business and user cases, resulting in a 20% increase in Customer Satisfaction Score (CSAT).• Conceptualized and designed primary features using Figma, overseeing the production of final deliverables by the design team.• Designed a metrics tree and implemented a monitoring process for key KPIs, automating the process using Python.• Created and managed comprehensive Business Requirements Documents (BRDs) and BPMN schemes, ensuring precise alignment with project goals and maintaining a perfect record of on-time delivery.• Managed and executed all User Acceptance Testing (UAT), overseeing the successful rollout of new features.• Authored detailed user manuals for four different user categories and delivered training sessions to ensure effective product adoption.
EDUCATION
LUT University
Exchange Student
Saint Petersburg State University
Bachelor's degree
ABOUT ANNA NIKITINA
I am a passionate Digital Product Analyst with a robust background in sales and business…
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