Anna Ngo
PharmD, MBA with commercial HCP and Peer-to-Peer Marketing and Market Access Strategy in Obesity, Diabetes, and NASH
- Role
- Portfolio Marketing Fellow at Novo Nordisk
- Location
- North Brunswick, NJ, US
- LinkedIn followers
- 500 followers
About Anna Ngo
Proven extensive commercial experience in the pharmaceutical industry in Peer-to-Peer and…
Experience
Portfolio Marketing Fellow
Jul 2022 — Present
Drove development and implementation of effective marketing strategies and tactics across personal and non-personal promotion, media, and digital channel• Collaborated with market access team, global colleagues, and agency to develop a payer-centric core value story integrated into various non-branded tactics, such as advisory board presentations and account manager training• Served as the lead marketing advocate for over 100 promotional education pieces on obesity, diabetes, and NASH, ensuring cross-functional collaboration and timely delivery through the Veeva platform• Managed a creative agency team of four to create an interactive, four-part HCP digital educational campaign that successfully communicated brand messages to healthcare professionals• Led a team of marketing managers and vendors to develop a gamification asset for speaker training, reinforcing speaker education and engagementEngaged in insight-gathering activities such as advisory boards and focus groups to gain and apply insights to guide market development, brand strategy, and tactical planning. • Gained comprehensive knowledge in cardiometabolic marketing, field sales, compliance, and promotional review process (Veeva)
Education
Southern Illinois University Edwardsville
PharmD/ MBA
2016 — 2022
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