Anna Martirosova
Global Marketing Activation Manager @Shell
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WORK HISTORY
Global Marketing Activation Manager @Shell
CRM • CRM strategy development & implementation for Shell RU• CRM project support for 6 European markets• DB management: volumes & retention, segmentation, communication strategy,technical coordination• operational support of all stages & communication channels of CRM program(email, SMS, website, app, SMM communication)• CRM promo support for loyalty, fuel & non-fuel marketing• KPI tracking, reporting, stakeholder management, budget coordination Loyalty marketing (full communication support for Shell RU loyalty program Shell ClubSmart):• website & mobile app on-going support & content management• ATL & BTL on the site• сontent program creation & implementation (events, special projects, partnership)• SMM strategy elaboration & realization including cooperation with the influencers & special projects)• loyalty promo campaigns implementation & coordination• loyalty media strategy implementation & coordination• KPI tracking, reporting, stakeholder management, budget coordination
EDUCATION
Российская Международная Академия Туризма
Финансы, Общее Направление
State University — Higher School of Economics
Marketing For Professionals, NIMA Marketing-A
SKILLS
ABOUT ANNA MARTIROSOVA
Experienced Marketing Executive with a demonstrated history of working in the retail…
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