Anna-Maria S.
Brand Manager @Audemars Piguet
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WORK HISTORY
Brand Manager @Audemars Piguet
Munich, DE
Led all brand and marketing operations across three countries fully aligning with global HQ strategy.• Directed a regional MarCom team of three, fostering collaboration and high performance.• Boosted team engagement and performance, contributing to two internal career advancements and a stable team structure.• Successfully onboarded new team members and external PR agency, ensuring seamless integration, strategic alignment, and immediate contribution to brand initiatives.• Developed and executed 360° brand strategies including boutique activations, sponsorships, PR, media, trade tools, and high-profile events.• Managed multi-million annual budgets and rolling forecasts ensuring cost-efficiency and strong ROI.• Orchestrated high-impact events and experiences, enhancing client engagement and visibility.• Built and nurtured strategic partnerships with key stakeholders and opinion leaders to amplify brand desirability and equity.• Ensured strategic PR, VM and media for enhanced brand visibility.Region: Germany, Austria, Czech Republich
EDUCATION
University of Westminster
Certificate of Higher Education, Fashion Merchandising
MODART International
Master's degree, Fashion, Luxury and the Art of living
BRG Carneri
Austrian High School Diploma (''Reifeprüfung'')
Berkeley College
Semester abroad, Fashion Management
ABOUT ANNA-MARIA S.
My mixed academic background with Paris, New York and London, studying a Master in Fashion, Luxury and the Art of living and my international work experiences in the European, American and Asian market have taught me how to be an effective and approachable communicator who is able to look outside the box and always willing to go the \'extra mile\'.
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