Anna Margolis

Lecturer @Ist-Hochschule Für Management

Düsseldorf, DE
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WORK HISTORY

Jul 2021 — Present

Lecturer @Ist-Hochschule Für Management

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Lecturing and facilitating two modules at the IST: 1. Strategic Planning & Creation: Jointly with theatre and film director Frank Alva Buecheler. This is a DIY course. The students select a current societal or environmental challenge, plan and create a campaign. Along the way they learn a new way of thinking and doing based ob design thinking, systems thinking and Frank\'s Media Differential model. Marketing & Communication Controlling: How do brands create impact and can it be measured? This is the question at the core of this course. In particular, I look forward to welcoming some exciting guest speakers and learning about new trends in this field.

EDUCATION

2014 — 2014

Indian Institute of Management Bangalore

Master of Business Administration (MBA), International Module - Business in Emerging Markets

2014 — 2019

Copenhagen Institute of Interaction Design (CIID)

Professional Course / Summer School, Service Design & Customer Experience

2003 — 2007

University of Portsmouth

Bachelor of Arts (B.A.), European Business Programme (EBP)

2003 — 2007

Münster University of Applied Sciences

Diplom (Master degree) in Business Administration, European Business Programme (EBP)

2013 — 2013

Columbia Business School

Master of Business Administration (MBA), International Module - Leadership Program

2014 — 2014

Fudan University

Master of Business Administration (MBA), International Module - Business in Emerging Markets

2012 — 2014

WHU – Otto Beisheim School of Management

Master of Business Administration (MBA), General Management, Strategy, Leadership

SKILLS

Communications ControllingMarketing ManagementProject ManagementStakeholder EngagementOrganizational DevelopmentStrategyInternal CommunicationsBusiness StrategyStrategic CommunicationsChange ManagementCorporate BrandingMarketing CommunicationsConceptual, Analytical and Wholistic ThinkingMarket ResearchStakeholder AnalysisFmcgCorporate CommunicationsCampaign Planning and ExecutionOnline & Digital MediaLeadershipMarketingBrand ManagementMarketing Strategy

ABOUT ANNA MARGOLIS

Summary: Why I get up in the morning? Because I believe in creating impact via meaningful interactions - in professional and private life. For me, creating impact is an iterative process of learning from failure and success. To get there, I embrace systemic design thinking and lean innovation. Currently, I am curious to see how these can be leveraged in cross-sectoral collaborations to drive transformation towards circular economy. As a behavior economics enthusiast I believe that a story or a picture can create a bigger stakeholder impact than statistics. Saying this, I was brought up by a data scientist - so I also value data analytics.My career has mainly focused on leading global projects in Corporate Transformation within Henkel. First, in B2C Marketing, then in Culture & Strategy and later in B2B Branding and CX. The skills I acquired on that journey are human-centered problem solving, branding/storytelling and leading transformation. Today, I leverage these skills in three ways:1. Research: As a researcher I am exploring how to enable a systemic shift towards a sustainable and circular economy at scale.2. Action: As a facilitator and transformation designer I offer support in circular transformation programs. Give back: As a social entrepreneur, trainer and lecturer I offer training on design thinking and career orientation to graduates and young professionals. Are you interested to share experience? Get in touch.Thank you to Tobias Ebert and Andrew for the images.

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