Anna Magieva
Lead Ux Designer @Epic Games
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WORK HISTORY
Lead Ux Designer @Epic Games
Led UX strategy, vision and team development for high-profile cross-platform games like Fall Guys, Crown Jam, and other Fortnite experiences, shaping player experiences while driving measurable business outcomes.Built and scaled UX capabilities: Supported hiring, onboarding, and mentoring UX and UI specialists; established a strong user-centered design culture across design and production teams.Team leadership and growth: Managed and developed teams of designers, fostering professional growth and a collaborative, high-performing environment.Strategic product influence: Owned product UX for multiple games, aligning business goals with player motivations, and transforming strategic objectives into actionable, achievable design solutions.Impact-focused design: Designed efficient, cost-effective solutions optimised for production timelines to maximise KPIs such as player engagement, retention, and monetisation.Cross-functional collaboration: Partnered closely with producers, product owners, and development teams to staff teams with the right skill specialists and ensure smooth delivery of user-centered experiences.
EDUCATION
Moscow Textile University named after A.N. Kosygin
Master of Arts, The Faculty of Applied Arts
Moscow College of Textile Industry
The Faculty of Costume Modeling.
SKILLS
ABOUT ANNA MAGIEVA
https://amagieva.jimdo.com/UX leader with extensive experience shaping player experiences across mobile and console games, including the past four years focused on cross-platform, large-scale game ecosystems.I specialise in designing player-centric systems that drive engagement, retention, and monetisation, working closely with product, design, and analytics teams to align UX strategy with business goals. My work is grounded in a deep understanding of player behaviour and informed by continuous collaboration with player communities.In my current role, I lead and mentor UX and UI specialists, building strong design practices and fostering a culture of experimentation, testing, and user-centred thinking. I am responsible for identifying opportunities for product growth and influencing key KPIs through strategic design decisions.I am particularly motivated by creating environments where teams can do their best work, scaling design impact, strengthening collaboration across disciplines, and delivering meaningful, high-quality player experiences.
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