Anna-Lisa Donofrio

About Anna-Lisa Donofrio

Mission-based professional with product management and marketing experience in fast-paced startup organizations, working to drive B2C growth and engagement, in addition to improving operations through technical implementation and cross-team collaboration.

Experience

1. Product Manager Iii, Growth & Engagement

   EnergyHub

   Jul 2024 — Present · Brooklyn, NY, US

   Identified the need to create a growth team to focus on products that will scale our programs, created the business case, with expected ROI of with a roadmap with features projected to have the highest impact, and launched the team• Spearheaded cross-functional retention projects addressing device connectivity, program engagement, and customer lifecycle, including data model enhancements, advanced churn analytics, and iterative email marketing experiments, all to achieve a company-wide goal to reduce churn by 15%• Launched new referral program functionality to continue to reward customers in our programs for a competitive CPA• Implemented UX improvements to in-app experiences and enrollment funnels with our own internal development team as well as partner OEM teams for various distributed energy resource types - improving emails, web pages, and customer forms – increasing acquisition 33% YoY• Built functionality for enrollment data checks including utility account verification, cooling source and heat source validation for smart thermostats, and TOU rate and grid topology grouping all to ensure targeted device dispatch• Led the research and strategy for our customer experience for utility and energy markets programs, identifying enhancements to the customer lifecycle journey to further engage customers through messaging via email and in-app• Created a new integration framework, allowing EnergyHub to host an enrollment API and experience on behalf of partners who do not have front-end resources, and/or back-end data storage to manage the enrollment data• Created innovative ways to pre-enroll devices into our utility programs at the point of purchase, deepening our integrations with our OEM partners to make these devices available for energy optimization once they are online

Education

• New York University

  Bachelor of Arts (BA), Economics and Sociology

Skills

• Social Media
• Digital Marketing
• Marketing
• Research
• Social Media Strategist
• Facebook
• Teamwork
• Direct Mail
• Spss
• Microsoft Office
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Html
• Css
• Content Management Systems (Cms)
• Sql
• Product Management