Anna Murphy

About Anna Murphy

For over a decade, I’ve been helping edtech companies grow by blending revenue data and full-funnel marketing strategies with a deep understanding of education. My mission? To ensure that students, teachers, and schools benefit from the products we create and that your business thrives with them.I start by working backward from your revenue goals to develop go-to-market strategies that are sustainable, scalable, and aligned with your audience. Whether it\'s CRM migrations, SEO, paid media, or email sequences, I dive into every detail to ensure we’re delivering results that matter.While the tactics vary, the goals stay the same:+ Your cost to acquire a customer goes down.+ Your revenue goes up.+ Students benefit from your product.Behind this success is a growth strategy rooted in customer feedback, continuous optimization, revenue analytics, and marketing magic. And yes, that magic involves a healthy dose of Excel.At the end of the day, it’s about growth for your business and for the students who rely on your product.

Experience

1. Director of Growth Marketing

   Everyday Speech

   Oct 2024 — Present

Education

• Portland State University

  Bachelor of Arts (B.A.), International Development Studies, Middle Eastern Studies, and Arabic

  2014 — 2017

• University of Mississippi

  International Relations and National Security Studies

  2012 — 2014

Skills

• Writing
• Editing
• Curriculum Development
• Arabic
• Research
• Public Speaking
• Microsoft Office
• English as a Second Language (Esl)
• Content Marketing
• Data Analysis
• Wordpress
• Teacher Training
• Teamwork
• Grant Writing
• Content Development
• Youth Development
• Educational Technology
• Time Management