Anna Lietzke
Social Media Specialist at Grand Canyon Education
- Role
- Social Media Specialist at Grand Canyon Education, Inc.
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Anna Lietzke
I am an organized, positive, and high energy individual looking to be challenged, grow…
Experience
Social Media Specialist
Oct 2025 — Present · Phoenix, AZ, US
Develop and execute digital marketing strategies for healthcare-focused programs, integrating influencer-style campaigns and content creation to drive engagement and audience growth-Produce and manage content across social platforms, including Instagram, TikTok, and Facebook, creating short-form videos, graphics, and branded visuals that align with campaign goals-Manage paid social campaigns, including Facebook Ads, and analyze performance data to optimize reach, engagement, and lead generation for healthcare and Gen-Z audiences-Collaborate with internal teams and student ambassadors, fostering influencer-style partnerships, community engagement, and consistent brand messaging across platforms-Create campaign-aligned copy and promotional assets, capture and produce branded visuals and Reels during live activations to drive engagement and awareness-Conduct social listening and performance analysis, provide insights to leadership, and leverage agency experience to manage multiple accounts and coordinate cross-functional teams for seamless campaign execution.
Education
Grand Canyon University
Bachelor's degree, Social Media
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