Anna Laura McGranahan

About Anna Laura McGranahan

Hi, I’m Anna Laura!(not Anna) I’m an Atlanta-based social media manager and content strategist with 10+ years of experience in paid and organic social, branding, and social SEO. I specialize in crafting data-driven strategies and compelling content that drive engagement, elevate brand presence, and deliver measurable results across digital platforms.From ideation to execution to analysis, I bring a holistic approach to social media that aligns with cross-department business goals and connects with audiences. I\'m a passionate advocate for continued education and I love collaborating with others to spark new ideas and grow together.If you’re into authentic social media, need a social media speaker for an event, or just need help wrangling Meta Business Manager (we’ve all been there), let’s connect!

Experience

1. Social Media Strategist

   Aptean

   Jul 2025 — Present · GA, US

   Lead global B2B social media strategy across Aptean\'s key platforms (LinkedIn, Twitter/X, Facebook, YouTube)- Develop content aligned with brand voice and business goals, while partnering with cross-functional teams to amplify global campaigns and initiatives- Direct employee advocacy and executive-level social media initiatives, enhancing thought leadership and corporate visibility- Optimize strategy using data insights and competitive analysis

Education

• Kennesaw State University

  Bachelor of Science in Communication, Media Studies Concentration, Marketing Minor

Skills

• Teamwork
• Adobe Premiere Pro
• Microsoft Word
• Sales
• Youtube
• Retail
• Facebook
• Adobe Audition
• Hootsuite
• Customer Service
• Microsoft Excel
• Customer Satisfaction
• Time Management
• Cashiering
• Restaurants
• Social Media
• Leadership
• Advertising
• Marketing