Anna Laura Marone

Lifestyle Category Coordinator @Mizuno Corporation

Torino, IT

Proactive coordination and management of MIZUNO1906 Start up (Mizuno Italy Lifestyle category): Product Development, Production, Sales, Marketing & Communication.Coordination and management of the Mizuno Sportstyle category (EMEA/global fashion category) with main focus on sales & marketingDevelopment of the MIZUNO1906 and MIZUNO SPORTSTYLE brands working closely with all internal business functions (Credit Control, Administration, Purchasing, Logistic, Customer Service), coordinating also with designer, production, Mizuno HQ, Mizuno EMEA in order to create the Global Strategic Plan for MIZUNO WORLD Sportstyle CategorySalesManagement of the Italian sales network (12 agents), Spanish (one agent) and French (one agent): 220 italian customers, 40 spanish customers, 14 french customers; Relations and coordination with resellers.MarketingDefinition/management/implementation of the annual budget for the definition of marketing activities Definition of the Communication Campaign (MIZUNO 1906); Coordination with the PR Agency and the creative Agency; Product launches. Influencers management. Catalogs implementation; Social campaigns; Website and Social media coordination; Organisation and event management (including Pitti Image); Branding/customization stores (trade marketing)

Conservatorio dell'Istituto Musicale Pareggiato della Valle d'Aosta

Diploma in Pianoforte

Università degli Studi di Torino

Laurea Magistrale in Economia e Direzione delle Imprese