Anna Laird
Strategy Partner People Culture Lead @Stick Twist
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WORK HISTORY
Strategy Partner People Culture Lead @Stick Twist
Stick + Twist helps CMO\'s and leadership teams transform the impact marketing has on their business.My current role and achievements- Strategic lead for flagship clients including Lloyds Banking Group, spearheading data-led growth programmes and designing best-in-class customer experiences- Co-created the evolution of Stick + Twist’s operating model and cultural transformation (business values and behaviours, coaching frameworks, personal development tools and L+D programmes), fuelling over 285% business growth in 3 years- Winning two Business & Culture Awards in 2024: Best Business Culture Definition and Best Coaching, Mentoring & Personal Development Initiative- Speaker at the 2024 Business & Culture Conference on building coaching cultures for high-performing teams- Charity Lead for our pro-bono and fundraising initiatives, including a new brand positioning for Bowel Cancer UK.
EDUCATION
Institute of Data and Marketing (IDM)
Postgraduate diploma, Marketing
Hyper Island
Future Skills - AI in Action
AdSchool, The Communications Council
Certificate, Strategic Planning Principles
University of Warwick
English Literature (BA Hons)
Squared Online, Google & IPA
Certificate in Digital Marketing, Social, Mobile and Video Marketing Strategy
Hyper Island
Advanced Leadership Programme
ABOUT ANNA LAIRD
I\'m a Strategy Partner at Stick + Twist, a fast-growing consultancy that transforms the…
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