Anna Kulipanova
Product Manager @Borzo
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WORK HISTORY
Product Manager @Borzo
Currently working on improving dynamic pricing algorithms and dispatching algorithms with data-science team.Achievements- Introduced rating for couriers that improved on-time deliveries by 20pp, reduced execution time by 12% and reduced withdrawals by 30%- Designed the first solution for automation of dynamic pricing (surge), led the development, tests and experiments, which improved completion rate by 2pp and increased revenue by 3% in our largest markets- Led price elasticity research for both sides of the marketplace and found an optimal pricing strategy which gained additional 12% of revenue per order intent- Supported the adoption of courier pricing processes for two huge merged products: hyperlocal delivery in Russia and in India- Implemented incentive system for couriers in collaboration with courier app product manger, which helped to automate manual operations and improved daily completed orders per courier by 10%Started as a systems analyst and moved to product manager role in Pricing team. Responsible for internal pricing product for both sides: clients and couriers, my baseline activities are pricing optimization, balancing supply & demand, improving marketplace efficiency – matching couriers with orders in best possible way.
EDUCATION
National University of Science and Technology "MISIS" (Moscow Institute of Steel and Alloys)
Master's degree, Information systems and technology
Moscow State University of Economics, Statistics and Informatics (MESI)
Bachelor's degree, Applied Informatics
ABOUT ANNA KULIPANOVA
Product Manager with 6+ years of experience designing technical solutions for B2C and B2B products, including 3 years specializing in marketplace products. I bring a structured approach to optimizing user and business outcomes, combining analytical insights with a deep curiosity about user needs. Domains: courier deliveries, banking, retailSQL, Tableau, UML, Business->Technical requirements
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