Anna Koehn

About Anna Koehn

Experienced Demand Generation Manager with a track record of driving impactful results in the digital landscape. With over seven years of expertise in creating and executing successful marketing campaigns, I am passionate about generating demand, optimizing customer acquisition, and fueling revenue growth.My strategic mindset and data-driven approach empower me to develop comprehensive marketing strategies that capture target audiences and drive brand awareness. By leveraging my strong analytical skills, I excel at identifying trends, uncovering insights, and optimizing campaigns to maximize ROI.Throughout my career, I have thrived in fast-paced environments, collaborating with cross-functional teams to deliver exceptional results. Whether it\'s developing compelling content, implementing lead nurturing strategies, or leveraging marketing automation tools, I am dedicated to delivering measurable business impact.

Experience

1. Senior Marketing Manager - Abm and Demand Generation

   Rockwell Automation

   Jun 2023 — Present · Chicago, IL, US

   Led an ABM strategy at Verve Industrial, focusing on key accounts, resulting in a 30% increase in engagement and contributing to contract wins- Managed a large budget for digital campaigns, optimizing spending across platforms to improve lead generation and return on investment- Launched campaigns in multiple regions, adjusting approaches based on market needs, and led both broad (1:many) and targeted (1:few) initiatives to reach key accounts- Conducted market analysis to identify top customer segments, refining messaging and outreach to expand market presence by 15% in priority areas- Set up performance metrics and analytics tools to track campaign results, using insights to refine strategies and improve effectiveness- Regularly updated senior management and stakeholders on progress, ensuring alignment with business goals and securing continued support.

Education

• Colorado State University

  Bachelor’s Degree, Business Administration and Management- Marketing

  2012 — 2016

Skills

• Microsoft Office
• Leadership
• Microsoft Word
• Teamwork
• Google Docs
• Time Management
• Powerpoint
• Microsoft Excel
• Adobe Illustrator
• Adobe Acrobat
• Adobe Photoshop