Anna K.

Content Localization Lead (Fr) @EcoFlow

Paris, FR

Drove a brand transformation by adapting global style guidelines into a premium, disruptive tone, resonating with thousands of eco-conscious consumers.• Orchestrated strategic content initiatives—product launches, high-impact sales campaigns, newsletters, and social media—consistently boosting conversions and reinforcing EcoFlow’s leadership in sustainable innovation.• Collaborated with product teams and external agencies, ensuring every technical document, UX/UI copy, and global campaign asset reinforced EcoFlow’s upscale identity.• Designed a QA issue hierarchy system to help project teams—including non-native speakers—assess the severity of localisation issues, improving cross-functional collaboration and enabling better prioritisation of corrections across all languages.• Led meticulous content audits to enhance clarity, emotional pull, and brand consistency—helping EcoFlow stand out in an increasingly competitive green-energy market.

Sorbonne University

Master's degree

Saint Petersburg State University

Master's degree

Saint Petersburg State University

Bachelor's degree