Anna-Kay Roberts
Marketing & Program Specialist | Strategic Campaign & Stakeholder Engagement | Driving Growth Through Data-Driven Insights
- Role
- Marketing Planning and Program Specialist Iii at AAA-The Auto Club Group
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Anna-Kay Roberts
Results-driven senior marketing strategist with 8+ years of experience leading integrated…
Experience
Marketing Planning and Program Specialist Iii
Nov 2021 — Present
Plan and lead strategic marketing initiatives that align with corporate goals to drive brand awareness and support product growth across key markets.Develop integrated marketing strategies by collaborating with underwriting, product, sales, compliance, and external partners ensuring alignment with insurance product priorities and regulatory requirements.Oversee full lifecycle marketing campaign management, from strategic planning and concept development to execution and performance tracking, ensuring timely delivery and measurable business impact in a highly regulated environment.
Education
University of South Florida
Bachelor of Science - BS
Skills
- Adobe Creative Suite
- Social Media Marketing
- Marketing
- Public Relations
- Advertising
- Teamwork
- Marketing Strategy
- Leadership
- Time Management
- Event Planning
- Social Media
- Graphic Design
- Market Research
- Adobe Photoshop
- Direct Marketing
- Social Networking
- Marketing Communications
- Digital Marketing
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