Anna Kardanova

WORK HISTORY

EDUCATION

ABOUT ANNA KARDANOVA

With over 12 years of experience in marketing, sales, and financial management, I am a results-driven leader with a strong track record of driving strategic growth and operational excellence across diverse industries. I have had the privilege of working with global companies such as PlayStation (Sony), Mazars, and E&Y, where I honed my expertise in B2B marketing, sales strategies, and financial operations. Key Achievements: 1. Doubled Sales Volume: achieved a 2x increase in sales volume within one year, delivering rapid revenue growth. Developed a comprehensive marketing system focused on demand generation and lead generation, utilizing tools such as content marketing, PR, events, social selling, SEO, and PPC. Diversified client acquisition channels, moving beyond traditional methods to enhance reach and effectiveness. Expanded the international client base by 50%, broadening market reach across EU and the USA. Built and led high-performing teams, ensuring sustainable growth and development. Public Speaking and Mentorship:Delivered insights and strategies as a speaker at 25 conferences and webinars in the last two years and provided mentorship in B2B marketing and sales, helping businesses navigate and excel in competitive markets. In the past four years, I have shifted my focus to the digital and IT sectors, where I have successfully led project management efforts in crisis situations and launched a SaaS platform into international markets, including the European Union and USA. This experience has allowed me to: Combine my expertise in B2B marketing, sales, and operations to accelerate growth. Navigate complex challenges in high-stakes, fast-changing environments.