Anna Kaplan
Brand Strategy Director
- Role
- Director, Brand Experience Strategy at Dentsu Creative
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Anna Kaplan
I love untangling messy business problems and turning them into actionable strategies that challenge what’s been done before. I\'m the person who stays calm when deadlines get crazy and finds solutions that work for everyone involved - stakeholders, agency teams, and the people we\'re ultimately trying to reach. I bring both analytical rigor and creative intuition to everything I do. I\'m energized by completing challenging work, which drives me to keep pushing boundaries and delivering strategies that don\'t just look good on paper, but actually move businesses forward.
Experience
Director, Brand Experience Strategy
Oct 2024 — Present
Clients: T-Mobile, American Express, Herbalife, Intel, Byte, Ember, Galleri, 1PasswordFocus Areas: Brand Identity & Systems; Full Funnel Campaign StrategyMost recently, I brought retail strategy to T-Mobile stores while helping build out the brand\'s new positioning, authoring brand guidelines for both B2C and B2B audiences, and leading cultural partnership strategies. Meanwhile, I architected a design system for Herbalife that retained client trust and enabled global SKU rollouts. Tapping into the luxury space, I built global value frameworks for American Express\'s International Platinum Card, positioned a suite of Hilton x Amex co-brand cards, and helped establish positioning for their travel lifestyle sector and luxury Centurion experiences. I\'m known for crafting bespoke creative briefs, ranging from blue-sky asks encouraging creatives to explore untapped territories to tactical briefs enabling efficient execution under tight deadlines. I also regularly partner with analytics teams to develop data-driven narratives and contribute to agency thought leadership on topics like Gen Z brand loyalty and the future of retail.
Education
Penn State University
Bachelor of Arts in Advertising
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