Anna Graves

About Anna Graves

Anna Graves is a seasoned branding executive and nonprofit leader with more than 20 years of experience shaping and growing some of the world’s most iconic brands. She is a visionary strategist with a unique ability to unite the art and science of marketing—translating consumer insight, cultural context, and brand purpose into powerful business results.Her career spans start-up environments and global CPG organizations including P&G, Avon, and Estée Lauder, giving her both the resourcefulness to build brands on a shoestring and a deep foundation in best-in-class marketing practices. Through her consulting practice, Anna has partnered with established consumer brands, emerging founders, and mission-driven organizations to distill their essential brand identity and bring it to life across every touchpoint.Anna is also the Co-Founder and Co-President of Impact 100 Seattle, a women-led collective giving organization that has distributed nearly $1M in unrestricted grants to grassroots nonprofits across the Puget Sound Region. In this role, she has led the evolution of Impact 100 Seattle from a simple idea into a powerful community force, guiding a committed volunteer team and partnering closely with grassroots nonprofits tackling the region’s most pressing issues—from mental health access to youth empowerment to climate justice. Her work with Impact 100 Seattle reflects her commitment to trust-based philanthropy, equity, and community-centered systems change.Anna earned a BS from Cornell University and an MBA from New York University. Outside of work, she enjoys tennis, good food, and exploring the outdoors with her husband and two children. She resides in Seattle.

Experience

1. Co-president and Co-founder

   Impact 100 Seattle

   Apr 2019 — Present · Seattle, WA, US

   Impact 100 Seattle is a women’s collective giving group that supports positive change in our community through transformational grants for local nonprofit organizations. Our vision is to create a community-centric platform that connects women to each other as well as local nonprofits, enabling learning, partnership and transformative change in the Puget Sound. Join our community to meet amazing women, learn about the issues facing the Puget Sound, and help us create a new culture of giving.

Education

• Cornell University

  BS, Industrial and Labor Relations

• NYU Stern School of Business

  MBA, Global Business

  2002 — 2005

Skills

• Strategy
• E-Commerce
• Beauty Industry
• Global Brand Development
• Strategic Brand Positioning
• Skin Care
• Social Media Marketing
• Pricing Strategy
• Integrated Marketing
• Marketing
• Marketing Research
• Product Development
• Brand Architecture
• Strategic Planning
• Marketing Management
• Brand Management
• Cross-Functional Team Leadership
• Business Strategy
• Marketing Strategy
• Online Marketing
• Consumer Products
• Cosmetics
• Customer Insight
• Digital Marketing
• International Marketing
• Team Leadership
• Beauty
• Product Marketing
• Product Innovation
• Luxury Brand Marketing
• Retail
• Crm
• Global Marketing
• Competitive Analysis
• Management
• Brand Development